Ross
Elliott*
Hi there! I’m Ross, a London-based Design Director for Product & Brand
Introduction
Design leader & hands-on product designer with 15+ years shaping UX, brand systems & digital transformation. I thrive in ambiguity, learn fast, & unite teams through clarity & craft - integrating AI tools into everyday workflows to deliver measurable, user-centred outcomes.
Mission
I’m committed to designing thoughtful, user-centred experiences that balance commercial impact with brand integrity. My practice blends structure and creativity, drawing on leadership experience while staying close to the work. I adapt quickly, embrace new technologies, and use AI and tools like Framer to accelerate iteration, enhance quality and support innovation.
Mission
I’m committed to designing thoughtful, user-centred experiences that balance commercial impact with brand integrity. My practice blends structure and creativity, drawing on leadership experience while staying close to the work. I adapt quickly, embrace new technologies, and use AI and tools like Framer to accelerate iteration, enhance quality and support innovation.
Experience
I’ve designed across contexts - from brand strategy and identity at Kultra, to UX craft and data-driven optimisation at Toddle, to product design leadership and team building at HX, and innovation in prestige retail with Farfetch. My experience extends to global toolkit delivery with HSBC, and exploratory prototyping with AI. I’ve built functions from scratch, scaled toolkits to 40+ markets, and led cross-functional teams through transformation while staying close to design craft.
Experience
I’ve designed across contexts - from brand strategy and identity at Kultra, to UX craft and data-driven optimisation at Toddle, to product design leadership and team building at HX, and innovation in prestige retail with Farfetch. My experience extends to global toolkit delivery with HSBC, and exploratory prototyping with AI. I’ve built functions from scratch, scaled toolkits to 40+ markets, and led cross-functional teams through transformation while staying close to design craft.
Featured Work
(RE® — 03)
©2025
Portfolio
Featured Work®
A curated glimpse into standout initiatives where I led design to deliver meaningful outcomes. From product evolution to brand elevation, these stories reflect my hands-on leadership, collaborative approach, and focus on driving clarity, quality, and impact.
Stats & Facts
I take pride in creating solutions that are not only visually stunning® but also highly functional. Every number tells a story, and I’m excited to bring that same dedication.
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Years Experience
In the digital design field.
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0+
Years Experience
In the digital design field.
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0+
Brands
Collaborated with
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0+
Brands
Collaborated with
0%
0%
Commitment
To evidence-based, user-centred design
0%
0%
Commitment
To evidence-based, user-centred design
Capabilities
(RE® — 05)
©2025
Core Skills®
From digital design to branding, I bring your vision to life with precision and creativity
From Insight to Outcome
From Insight to Outcome
From Insight to Outcome
Lead with Vision, Deliver with Purpose
Lead with Vision, Deliver with Purpose
Lead with Vision, Deliver with Purpose
Design leadership & team building
Leads high-impact design projects with clarity and influence, repositioning design as a strategic partner.
Design leadership & team building
Leads high-impact design projects with clarity and influence, repositioning design as a strategic partner.
Design leadership & team building
Leads high-impact design projects with clarity and influence, repositioning design as a strategic partner.
Strategy, vision & influence
Brings structure to ambiguity, sets direction, and aligns stakeholders to measurable outcomes.
Strategy, vision & influence
Brings structure to ambiguity, sets direction, and aligns stakeholders to measurable outcomes.
Strategy, vision & influence
Brings structure to ambiguity, sets direction, and aligns stakeholders to measurable outcomes.
End-to-end product & UX design
Delivers seamless multi-platform experiences, skilled in data-driven optimisation and multi-modal design. Turns complexity into clarity.
End-to-end product & UX design
Delivers seamless multi-platform experiences, skilled in data-driven optimisation and multi-modal design. Turns complexity into clarity.
End-to-end product & UX design
Delivers seamless multi-platform experiences, skilled in data-driven optimisation and multi-modal design. Turns complexity into clarity.
Brand & systems thinking
Builds scalable design systems and bold brand identities that deliver coherence across markets.
Brand & systems thinking
Builds scalable design systems and bold brand identities that deliver coherence across markets.
Brand & systems thinking
Builds scalable design systems and bold brand identities that deliver coherence across markets.
Process design & delivery
Embeds efficient, insight-led ways of working; strengthens flow, QA and collaboration across functions.
Process design & delivery
Embeds efficient, insight-led ways of working; strengthens flow, QA and collaboration across functions.
Process design & delivery
Embeds efficient, insight-led ways of working; strengthens flow, QA and collaboration across functions.
AI-augmented design
Integrates AI tools into workflows for faster iteration, prototyping and exploration across platforms and devices.
AI-augmented design
Integrates AI tools into workflows for faster iteration, prototyping and exploration across platforms and devices.
AI-augmented design
Integrates AI tools into workflows for faster iteration, prototyping and exploration across platforms and devices.
Contact form
(RE® — 06)
©2025
It's good to talk
Let's connect
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Available Worldwide
Available Worldwide
Ross
Elliott*
Hi there! I’m Ross, a London-based Design Director for Product & Brand
Introduction
Design leader & hands-on product designer with 15+ years shaping UX, brand systems & digital transformation. I thrive in ambiguity, learn fast, & unite teams through clarity & craft - integrating AI tools into everyday workflows to deliver measurable, user-centred outcomes.
Mission
I’m committed to designing thoughtful, user-centred experiences that balance commercial impact with brand integrity. My practice blends structure and creativity, drawing on leadership experience while staying close to the work. I adapt quickly, embrace new technologies, and use AI and tools like Framer to accelerate iteration, enhance quality and support innovation.
Experience
I’ve designed across contexts - from brand strategy and identity at Kultra, to UX craft and data-driven optimisation at Toddle, to product design leadership and team building at HX, and innovation in prestige retail with Farfetch. My experience extends to global toolkit delivery with HSBC, and exploratory prototyping with AI. I’ve built functions from scratch, scaled toolkits to 40+ markets, and led cross-functional teams through transformation while staying close to design craft.
Featured Work
©2025
Portfolio
Featured Work®
A curated glimpse into standout initiatives where I led design to deliver meaningful outcomes. From product evolution to brand elevation, these stories reflect my hands-on leadership, collaborative approach, and focus on driving clarity, quality, and impact.
Stats & Facts
I take pride in creating solutions that are not only visually stunning® but also highly functional. Every number tells a story, and I’m excited to bring that same dedication.
0+
0+
Years Experience
In the digital design field.
0+
0+
Brands
Collaborated with
0%
0%
Commitment
To evidence-based, user-centred design
Capabilities
©2025
Core Skills®
From digital design to branding, I bring your vision to life with precision and creativity
From Insight to Outcome
Lead with Vision, Deliver with Purpose
Design leadership & team building
Leads high-impact design projects with clarity and influence, repositioning design as a strategic partner.
Strategy, vision & influence
Brings structure to ambiguity, sets direction, and aligns stakeholders to measurable outcomes.
End-to-end product & UX design
Delivers seamless multi-platform experiences, skilled in data-driven optimisation and multi-modal design. Turns complexity into clarity.
Brand & systems thinking
Builds scalable design systems and bold brand identities that deliver coherence across markets.
Process design & delivery
Embeds efficient, insight-led ways of working; strengthens flow, QA and collaboration across functions.
AI-augmented design
Integrates AI tools into workflows for faster iteration, prototyping and exploration across platforms and devices.
Contact form
©2025
It's good to talk
Let's connect
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Available Worldwide
Ross
Elliott*
Hi there! I’m Ross, a London-based Design Director for Product & Brand
Introduction
Design leader & hands-on product designer with 15+ years shaping UX, brand systems & digital transformation. I thrive in ambiguity, learn fast, & unite teams through clarity & craft - integrating AI tools into everyday workflows to deliver measurable, user-centred outcomes.
Mission
I’m committed to designing thoughtful, user-centred experiences that balance commercial impact with brand integrity. My practice blends structure and creativity, drawing on leadership experience while staying close to the work. I adapt quickly, embrace new technologies, and use AI and tools like Framer to accelerate iteration, enhance quality and support innovation.
Experience
I’ve designed across contexts - from brand strategy and identity at Kultra, to UX craft and data-driven optimisation at Toddle, to product design leadership and team building at HX, and innovation in prestige retail with Farfetch. My experience extends to global toolkit delivery with HSBC, and exploratory prototyping with AI. I’ve built functions from scratch, scaled toolkits to 40+ markets, and led cross-functional teams through transformation while staying close to design craft.
Featured Work
(RE® — 03)
©2025
Portfolio
Featured Work®
A curated glimpse into standout initiatives where I led design to deliver meaningful outcomes. From product evolution to brand elevation, these stories reflect my hands-on leadership, collaborative approach, and focus on driving clarity, quality, and impact.
Stats & Facts
I take pride in creating solutions that are not only visually stunning® but also highly functional. Every number tells a story, and I’m excited to bring that same dedication.
0+
0+
Years Experience
In the digital design field.
0+
0+
Brands
Collaborated with
0%
0%
Commitment
To evidence-based, user-centred design
Capabilities
(RE® — 05)
©2025
Core Skills®
From digital design to branding, I bring your vision to life with precision and creativity
From Insight to Outcome
Lead with Vision, Deliver with Purpose
Design leadership & team building
Leads high-impact design projects with clarity and influence, repositioning design as a strategic partner.
Strategy, vision & influence
Brings structure to ambiguity, sets direction, and aligns stakeholders to measurable outcomes.
End-to-end product & UX design
Delivers seamless multi-platform experiences, skilled in data-driven optimisation and multi-modal design. Turns complexity into clarity.
Brand & systems thinking
Builds scalable design systems and bold brand identities that deliver coherence across markets.
Process design & delivery
Embeds efficient, insight-led ways of working; strengthens flow, QA and collaboration across functions.
AI-augmented design
Integrates AI tools into workflows for faster iteration, prototyping and exploration across platforms and devices.
Contact form
(RE® — 06)
©2025
It's good to talk
Let's connect
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Available Worldwide