©2025
About*
Whether it’s through stunning designs seamless user experiences, I’m dedicated to delivering work that resonates.
Delivering with Passion
Every project is an opportunity to push boundaries, tell a story, and create something truly memorable. Let’s build the extraordinary®
Leadership
Strategic design leader focused on setting direction, aligning teams and driving meaningful outcomes. Strong on vision, clarity and collaboration, with a bias for action and high standards.
Product Design
End-to-end thinker who turns insight into outcome. Skilled in UX and product design at every stage, creating thoughtful, user-centred solutions that balance business needs with craft.
Brand
Deep experience crafting digital brand systems that scale. I bring coherence and distinction to every touchpoint - uniting visual identity, voice and interaction to build trust and resonance.
Field Work
(RE® — 04)
©2025
Highlights
My expertise ensures every project is executed with precision and creativity. Full CV available on request.
Hurtigruten Expeditions
Designer Director
2022 – 2025
Led design for Hurtigruten Expeditions’ digital transformation – shaping UX strategy, bringing the new brand to life in digital, coaching the team, and delivering high-impact product experiences across web and mobile
Poppins
Consulting Product Designer
2020 – 2022
Lead the redesign of multiple digital experiences, including Toddle, Care 4 Kids, Sensate and Smarthub
HSBC
Design Director
2018 – 2019
Defined a vision for next-generation campaign landing pages during a major rebrand, leading research, prototyping, stakeholder buy-in, and rollout of a scalable AEM component toolkit used across key markets
Farfetch
Consulting Product Designer
2016 – 2017
Led brand identity, UX/UI, prototyping and build quality for Store of the Future products, successfully pitching the vision at FarfetchOS and delivering launch-ready experiences including a shop floor app and interactive mirror
Capabilities
(RE® — 05)
©2025
Core Skills®
From digital design to branding, I bring your vision to life with precision and creativity
From Insight to Outcome
From Insight to Outcome
Lead with Vision, Deliver with Purpose
Lead with Vision, Deliver with Purpose
Design leadership & team building
Leads high-performing teams with empathy, clarity and impact. Builds culture, mentors talent, delivers results.
Design leadership & team building
Leads high-performing teams with empathy, clarity and impact. Builds culture, mentors talent, delivers results.
Strategy, vision & influence
Sets design direction that aligns teams and moves businesses forward. Trusted by execs to drive change.
Strategy, vision & influence
Sets design direction that aligns teams and moves businesses forward. Trusted by execs to drive change.
End-to-end product & UX design
Designs seamless experiences from insight to execution. Turns complexity into clarity.
End-to-end product & UX design
Designs seamless experiences from insight to execution. Turns complexity into clarity.
Brand & systems thinking
Elevates brands through bold, consistent, scalable systems. Thinks in patterns and principles.
Brand & systems thinking
Elevates brands through bold, consistent, scalable systems. Thinks in patterns and principles.
Process design & delivery
Crafts efficient, insight-led ways of working. Embeds design into agile teams that ship.
Process design & delivery
Crafts efficient, insight-led ways of working. Embeds design into agile teams that ship.
Featured Stack
(RE® — 05)
©2025
Daily Stack
Favourite Tools
My favourite stack includes Figma, Adobe and other cutting-edge technologies to ensure seamless and dynamic design execution.
Figma
PRO
Figma is the central workspace for design collaboration, wireframing and systematised UI development. It anchors shared documentation, feedback loops and design reviews.
Adobe CC
PRO
I use Adobe Creative Cloud for more expressive brand and motion design needs. Photoshop is used for image treatments, Illustrator for iconography and After Effects for motion prototyping.
Framer
I used Framer to build this site. I aim to use it more to build high-fidelity prototypes where transitions, gestures or logic are essential to communicating the product story.
ChatGPT
Essential as a thought partner for writing, ideation and reframing problems. It helps accelerate tasks like drafting UX copy, synthesising research or stress-testing ideas.
Midjourney
I use Midjourney for rapid visual exploration, especially to define mood, art direction or storytelling elements in the early phases of design. 20K+ images generated and counting.
Let's Work Together
(RE® — 07)
©2025
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Available Worldwide
Available Worldwide
©2025
About*
Whether it’s through stunning designs or seamless user experiences, I’m dedicated to delivering work that inspires and resonates.
Delivering with Passion
Every project is an opportunity to push boundaries, tell a story, and create something truly memorable. Let’s build the extraordinary®
Leadership
Strategic design leader focused on setting direction, aligning teams and driving meaningful outcomes. Strong on vision, clarity and collaboration, with a bias for action and high standards.
Product Design
End-to-end thinker who turns insight into outcome. Skilled in UX and product design at every stage, creating thoughtful, user-centred solutions that balance business needs with craft.
Brand
Deep experience crafting digital brand systems that scale. I bring coherence and distinction to every touchpoint - uniting visual identity, voice and interaction to build trust and resonance.
Field Work
©2025
Highlights
My expertise ensures every project is executed with precision and creativity. Full CV available on request.
Hurtigruten Expeditions
Designer Director
2022 – 2025
Led design for Hurtigruten Expeditions’ digital transformation – shaping UX strategy, bringing the new brand to life in digital, coaching the team, and delivering high-impact product experiences across web and mobile
Poppins
Consulting Product Designer
2020 – 2022
Lead the redesign of multiple digital experiences, including Toddle, Care 4 Kids, Sensate and Smarthub
HSBC
Design Director
2018 – 2019
Defined a vision for next-generation campaign landing pages during a major rebrand, leading research, prototyping, stakeholder buy-in, and rollout of a scalable AEM component toolkit used across key markets
Farfetch
Consulting Product Designer
2016 – 2017
Led brand identity, UX/UI, prototyping and build quality for Store of the Future products, successfully pitching the vision at FarfetchOS and delivering launch-ready experiences including a shop floor app and interactive mirror
Capabilities
©2025
Core Skills®
From digital design to branding, I bring your vision to life with precision and creativity
From Insight to Outcome
Lead with Vision, Deliver with Purpose
Design leadership & team building
Leads high-performing teams with empathy, clarity and impact. Builds culture, mentors talent, delivers results.
Strategy, vision & influence
Sets design direction that aligns teams and moves businesses forward. Trusted by execs to drive change.
End-to-end product & UX design
Designs seamless experiences from insight to execution. Turns complexity into clarity.
Brand & systems thinking
Elevates brands through bold, consistent, scalable systems. Thinks in patterns and principles.
Process design & delivery
Crafts efficient, insight-led ways of working. Embeds design into agile teams that ship.
Featured Stack
©2025
Daily Stack
Favourite Tools
My favourite stack includes Figma, Adobe and other cutting-edge technologies to ensure seamless and dynamic design execution.
Figma
PRO
Figma is the central workspace for design collaboration, wireframing and systematised UI development. It anchors shared documentation, feedback loops and design reviews.
Adobe CC
PRO
I use Adobe Creative Cloud for more expressive brand and motion design needs. Photoshop is used for image treatments, Illustrator for iconography and After Effects for motion prototyping.
Framer
I used Framer to build this site. I aim to use it more to build high-fidelity prototypes where transitions, gestures or logic are essential to communicating the product story.
ChatGPT
Essential as a thought partner for writing, ideation and reframing problems. It helps accelerate tasks like drafting UX copy, synthesising research or stress-testing ideas.
Midjourney
I use Midjourney for rapid visual exploration, especially to define mood, art direction or storytelling elements in the early phases of design. 20K+ images generated and counting.
Let's Work Together
©2025
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Available Worldwide
©2025
About*
Whether it’s through stunning designs or seamless user experiences, I’m dedicated to delivering work that inspires and resonates.
Delivering with Passion
Every project is an opportunity to push boundaries, tell a story, and create something truly memorable. Let’s build the extraordinary®
Leadership
Strategic design leader focused on setting direction, aligning teams and driving meaningful outcomes. Strong on vision, clarity and collaboration, with a bias for action and high standards.
Product Design
End-to-end thinker who turns insight into outcome. Skilled in UX and product design at every stage, creating thoughtful, user-centred solutions that balance business needs with craft.
Brand
Deep experience crafting digital brand systems that scale. I bring coherence and distinction to every touchpoint - uniting visual identity, voice and interaction to build trust and resonance.
Field Work
(RE® — 04)
©2025
Highlights
My expertise ensures every project is executed with precision and creativity. Full CV available on request.
Hurtigruten Expeditions
Designer Director
2022 – 2025
Led design for Hurtigruten Expeditions’ digital transformation – shaping UX strategy, bringing the new brand to life in digital, coaching the team, and delivering high-impact product experiences across web and mobile
Poppins
Consulting Product Designer
2020 – 2022
Lead the redesign of multiple digital experiences, including Toddle, Care 4 Kids, Sensate and Smarthub
HSBC
Design Director
2018 – 2019
Defined a vision for next-generation campaign landing pages during a major rebrand, leading research, prototyping, stakeholder buy-in, and rollout of a scalable AEM component toolkit used across key markets
Farfetch
Consulting Product Designer
2016 – 2017
Led brand identity, UX/UI, prototyping and build quality for Store of the Future products, successfully pitching the vision at FarfetchOS and delivering launch-ready experiences including a shop floor app and interactive mirror
Capabilities
(RE® — 05)
©2025
Core Skills®
From digital design to branding, I bring your vision to life with precision and creativity
From Insight to Outcome
Lead with Vision, Deliver with Purpose
Design leadership & team building
Leads high-performing teams with empathy, clarity and impact. Builds culture, mentors talent, delivers results.
Strategy, vision & influence
Sets design direction that aligns teams and moves businesses forward. Trusted by execs to drive change.
End-to-end product & UX design
Designs seamless experiences from insight to execution. Turns complexity into clarity.
Brand & systems thinking
Elevates brands through bold, consistent, scalable systems. Thinks in patterns and principles.
Process design & delivery
Crafts efficient, insight-led ways of working. Embeds design into agile teams that ship.
Featured Stack
(RE® — 05)
©2025
Daily Stack
Favourite Tools
My favourite stack includes Figma, Adobe and other cutting-edge technologies to ensure seamless and dynamic design execution.
Figma
PRO
Figma is the central workspace for design collaboration, wireframing and systematised UI development. It anchors shared documentation, feedback loops and design reviews.
Adobe CC
PRO
I use Adobe Creative Cloud for more expressive brand and motion design needs. Photoshop is used for image treatments, Illustrator for iconography and After Effects for motion prototyping.
Framer
I used Framer to build this site. I aim to use it more to build high-fidelity prototypes where transitions, gestures or logic are essential to communicating the product story.
ChatGPT
Essential as a thought partner for writing, ideation and reframing problems. It helps accelerate tasks like drafting UX copy, synthesising research or stress-testing ideas.
Midjourney
I use Midjourney for rapid visual exploration, especially to define mood, art direction or storytelling elements in the early phases of design. 20K+ images generated and counting.
Let's Work Together
(RE® — 07)
©2025
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Available Worldwide